Privacy Policy
Effective Date: February 2025
At World With Horses (“we”, “our”, “us”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website www.horsepoopicker.com (the “Website”).
By using our Website, you consent to the data practices described in this Privacy Policy. If you do not agree with this Policy, please refrain from using our Website.
1. Information We Collect
We collect and process the following types of personal data:
1.1 Information You Provide to Us
- Personal details: Name, email address, phone number, postal address (if provided when placing an order or contacting us).
- Account details: If you create an account, we collect your login details.
- Payment information: If you make a purchase, we process payment details via our third-party payment providers.
- Correspondence: If you contact us, we may keep a record of your messages.
1.2 Information We Collect Automatically
When you visit our Website, we automatically collect:
- Device and browser data: IP address, browser type, operating system, and other technical details.
- Usage data: Pages visited, time spent on pages, interactions with the Website, and referral sources.
- Cookies and tracking technologies: We use cookies to improve user experience and analyse site traffic (see Cookies Policy below).
1.3 Information from Third Parties
We may receive information from:
- Payment processors to verify transactions.
- Analytics providers like Google Analytics for insights on website traffic.
2. How We Use Your Information
We process your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| To provide and maintain our services | Contractual necessity |
| To process orders and payments | Contractual necessity |
| To personalise your experience | Legitimate interests |
| To communicate with you (customer service, updates, marketing with consent) | Legitimate interests / Consent |
| To improve Website performance and security | Legitimate interests |
| To comply with legal and regulatory obligations | Legal obligation |
We will only process your data where we have a valid legal basis under UK GDPR.
3. Sharing Your Information
We do not sell or rent your personal data. However, we may share your data with:
- Service providers: Payment processors, hosting providers, analytics services.
- Legal authorities: When required by law or to protect our rights.
- Business transfers: If we sell or merge our business, your data may be transferred to the new owner.
All third-party service providers are required to protect your data and only use it for specified purposes.
4. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary based on:
- Legal and regulatory requirements
- Ongoing customer service needs
- Our legitimate business interests
After retention periods expire, we securely delete or anonymise your data.
5. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right to Access – Request a copy of your personal data.
- Right to Rectification – Request corrections to inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”) – Request deletion of your data in certain circumstances.
- Right to Restrict Processing – Limit how we use your data.
- Right to Data Portability – Request transfer of your data to another organisation.
- Right to Object – Object to processing based on legitimate interests or direct marketing.
- Rights in Relation to Automated Decision Making – You have the right to avoid significant decisions based solely on automated processing.
To exercise any of these rights, contact us at sherlock@horsepoopicker.com.
6. Security of Your Data
We implement appropriate security measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of transmission over the Internet is 100% secure. You are responsible for keeping your login credentials confidential.
7. Cookies Policy
Our Website uses cookies to enhance your experience.
7.1 What Are Cookies?
Cookies are small files stored on your device that help improve site functionality and analytics.
7.2 Types of Cookies We Use
- Essential Cookies: Necessary for website functionality.
- Analytical Cookies: Help us understand user behaviour (e.g., Google Analytics).
- Marketing Cookies: Used for personalised advertising (only with consent).
7.3 Managing Cookies
You can adjust your cookie preferences via your browser settings.
8. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before submitting any personal data.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date. We encourage you to review this page regularly.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
World With Horses
Website: www.horsepoopicker.com
Email: sherlock@horsepoopicker.com
Address: Brightfield Business Hub, Bakewell Road, Orton Southgate, Peterborough